Produced bareMineral Complexion Rescue Foundation creative assets & revamped campaign video in collaboration with external partners. Complexion Rescue Foundation seamlessly blends skincare and makeup, providing hydration & nourishment to the skin. Formulated with beneficial ingredients like minerals, marine botanicals & coconut-derived elements, it promotes a healthy complexion.
Produced Skinlongevity Serum creative assets and revamped campaign video in collaboration with external partners. Skinlongevity Serum is formulated with Long Life Herb, California Poppy, Lempuyang Ginger extracts, and designed to promote healthier & more youthful-looking skin.
Orchestrated the creative assets and campaign video for bareMinerals' Gen Nude Lipsticks in collaboration with external partners. Gen Nude Lipsticks are formulated to provide a smooth & creamy texture, enriched with nourishing ingredients like mango & shea butter + jojoba oil to help keep the lips hydrated with a lightweight feel in satin or matte finishes.
Spearheaded bareMinerals Gen Nude Statement Lip campaign video shoot and post-production with external partners. Gen Nude Statement Lip collection features highly pigmented & long-lasting lip colors that deliver a bold statement in various finishes – matte, satin & metallic. These lipsticks are known for their creamy & comfortable formulas, offering full coverage + hydration.